Monday, January 27, 2020

Impact of Advertising Campaigns on Food Waste

Impact of Advertising Campaigns on Food Waste Alice Boucher   Ã‚   Would successful advertising and advertising campaigns see a decrease in food waste?       Abstract This dissertation proposal plans to investigate and explore the successful-ness of advertising within social and economical issues as well as environmental. Posing the question Would successful advertising see a decrease in food waste? Aims In one year alone, 50% of food thrown away comes from households in the UK, this accumulates to approximately 7 million tonnes whilst half of this is perfectly edible, this is becoming a vast social, cultural and ethical issues worldwide resulting in families wasting money as well as food, people being unable to afford to eat and also food bank crisis, therefore the main focus and aims of this dissertation will be the investigation, exploration and measurement of successful advertising and what impact advertising campaigns have on social, economic and environtmental problems, with food waste as the subject. To measure successful advertising the investigation in this dissertation will be in the form of creating an advertising campaign to raise public awareness and also create change. This will be produced in a form of photography and posters to create reactions and statistics doing so will also practice the fundamentals of successful advertising and if it works, how it does so. The proposed research topic of this dissertation is something considered of vast importance and discussed frequently within governing bodies, the reason for this is because not only is it a problem effecting the UK put the rest of the world to, as mentioned above it creates issues in social practice, economics and the environment, this is only going to get worse therefore this dissertation propose to inform people of how this could be changed. Literature Review For this proposed dissertation there are many different readings to be considered, below these are to split up into three different sections, Each of these concludes different aspects of this proposal outlining topics such as, Advertising Campaign technique and strategies, the dissertation subject, including facts and figures of food waste. Advertising, Marketing and campaign strategy and Techniques The Advertising Concept Book (Barry, 2008) This book includes different advertising techniques and design concepts enabling users to not only understand design concepts behind advertising, but also how to produce designs and advertisements themselves. Written by Pete Barry and Published by Thames Hudson, the key chapters to focus on and read into to move forwards with this dissertation are chapters 02 The Strategy outlining the thinking before the production of a design or advertisement, 04 The Campaign How and Why to produce a campaign and 09 Interactive This Negotiates how to incorporate an audience and response. This book will come in useful when producing a campaign in the final dissertation. The Fundamentals Of Creative Advertising (Burtenshaw, Mahon, Barfoot, 2006) Here Another book to be aware of again focus on practical steps into advertising with considerations of the fundamentals of advertising,   written by a combination of academics, Ken Burtenshaw, Nik Mahon and Caroline Barfoot. Chapters 1: The Media Options pg.12-64, gives an insight into different outlets for advertising and where to publish, this is especially helpful for production purposes on where and how to advertise and run a campaign and Chapter 2: publishes the debate on campaign planning and strategy pg.68-78, this will be useful when considering, clients, agency work and commissions, market research and campaign planning, for example a topic in the campaign cycle is where do we want to be this may be subject to discussion because depending on business, commission and client needs the outcome will differ, in comparison to this The Advertising Concept Book (Barry, 2008) pg.92 states that the two key compartments to understand is the origin of ideas and the function of the tagline with no mention of the target market. Ogilvy on Advertising (Ogilvy, 1995) The final literature recommendation for the advertising section on this dissertation is Ogilvy on advertising, opposed to the other two reading recommendations above, this literature is an introduction into the industry from and already existing advertising practitioner. The many passages in this book debate how modern advertising is generally no different to historic advertising and that the only major change was the invention of the TV One change that can be called major: television has emerged as the most potent medium for selling most products to follow this statement up Ogilvy added Meanwhile, most of the advertising techniques which worked when I wrote confessions of an advertising man still work today, consumers still by products whose advertising promises them value for money, beauty, nutrition, relief from sufferent and social status etc. Again in comparison to the other literature included, Ogilvy Addresses and Boasts how simple advertising still works efficiently and also advertising which Un-Sells products, this is relevant because you gain an insight into the bigger picture of advertising and campaigns rather than just the positives and it also comes from someone who made it in the industry. Reading on the topic of Food Waste The literature below includes reading on the dissertation proposal subject Carbon Footprint of Supermarket Food Waste (Scholz, Eriksson, and Strid, 2015) Written in 2015 by Eriksson Mattias, this article from an existing dissertation discusses alternate topics surrounding food waste, in this instance the subject is carbon footprint of supermarket food waste. The reason that this article is relevant to this dissertation proposal is because it is a very current article so any facts and figures surrounding the subject should be similar and also it gives a great insight into the subject such as defining food waste quoted here Food waste is any food, and inedible parts of food, removed from the food supply chain to be recovered or disposed of (including composted, crops ploughed in/not harvested, anaerobic digestion, bio-energy production, co-generation, incineration, disposal to sewer, landfill or discarded to sea). When producing research for this subject I also came across a significant amount of websites and other content to be used for reading, these all include information on, How social practices cause food waste generation (Leung, 2013) Consumer attitudes to food waste and food packaging (AlexWork, 2013) Identifying the barriers and opportunities for food waste prevention. (Lazell, 2014) Research Methodology When producing the official dissertation, the main research question will be whether an advertising would work successfully and if so, how? Producing this with the objective of a creating an advertising campaign addressing an environmental and economic issue of food waste.

Sunday, January 19, 2020

Macbeth-How Was the Witches Ported in Polanskis Movies and Shakespeare’s Book

Choose one principal character in the Shakespeare play you have studied compare the presentation of your chosen character in the play with the presentation of the same character in an adaptation of the play . Use examples from both the play and adaptation in your response. The Character I have chosen are the Witches . The witches have a big effect in the play, not only are they evil, but this is emphasized by the hate against witches and witchcraft in Elizabethan times. In the book the witches are first portrayed as scary and dangerous because of the surroundings thunder and lightning on a moor is an evil image: we associate thunder and lightning with scary and dangerous things, also the moor is a very lonely place. One of the witches asks the other witches â€Å"when shall we three meet again, In thunder, lightnig or in rain† By the witch asking this it makes the reader think why would they want to meet in dangerous weather, maybe they witches like the scary weather. The Witches language is also very evil and powerful. â€Å"Fair is foul, and foul is fair; hover through the fog and filthy air† This quote tells me that the Witches have a hatred for anything good, and their love for things good. Shakespeare could have used internal rhyme to emphasise the evilness. When Macbeth meets the witches at first they greet him as â€Å"Thee thane of Cawdor† and even more as †That shalt be king† This shows that the witches are not normal human creatures because they could be suggesting that they can see into the future. In Polanski’s movie the witches are first seen on the beach burying a hand, a rope and a dagger these items could be representing Macbeth’s future. The hand could represent the witches forcing Macbeths hand. A rope because the Thane of Cawdor was hanged. Finally the dagger because Macbeth stabs Banquo and king Duncan. Macbeth also see’s Banquos ghost carrying a dagger. Also in the movie the witches are portrayed as ugly and are dressed poorly, this could mean that they don’t care about they’re appearance. Overall the witches might not be all evil because they never lied to Macbeth, they just gave half truths.

Friday, January 10, 2020

Malaysia Education Trend

Historical background of higher education Ever since the Federation of Malaya gained independence in 1957, theMalaysian education system has been developing so as to unify the nationstateand to promote economic growth. The Education Act of 1961,which followed educational reform efforts such as the Razak Statementof 1956 and the Rahman Talib Report of 1960, has governed the moderneducation system in Malaysia. These educational reforms correlated withsocioeconomic conditions.In the early 1970s, the New Economic Policy(NEP 1971), or Bumiputera Policy, was implemented. The NEP aimedto bring about a better balance in enrollment among the different ethnicgroups in Malaysia. 1 It resulted in a steady increase in the number ofBumiputera students in Malaysian universities. Furthermore, since theearly 1970s, the Malaysian government has sought to make more effectiveuse of the nation’s Malay human resources in the process of economicdevelopment, and the percentage of Malay students at ev ery educationallevel has increased steadily.Basically, the Malaysian education system follows a 6-3-2 structure,with six years of primary school, three years of lower secondary school,and two years of upper secondary school (see Appendix 1). Eleven yearsof basic education are provided to all citizens. However, the highereducationsystem has been limited to the elite citizens of the country. Performance in the public examination, known as the SPM (SijilPelajaranMalsyaia/Malaysia Certicate of Education), which is taken after theeleventh year of school, determines whether FormIV students can enterpost-secondary education (matriculation, or six Form).Until the mid-1990s,the Malaysian government encouraged students to study overseas in theU. K. , the U. S. , Australia, or Japan. The 1st phase of the establishment of public universities started in1969 under the Universities and University Colleges Act. During this time,UniversitiSains Malaysia (USM 1969), UniversitiKebangsaan Malaysia(UKM 1970), UniversitiPertanian Malaysia (UPM 1971), and UniversitiTeknologi Malaysia (UTM 1975) were established (see Table 1).Moreover,four public universities were established during the second phase (fromThe Ministry of Higher Education (MOHE) was created on 27 March 2004 to take charge of higher education in Malaysia which involves more than 900,000 students pursuing higher education in 20 public universities, 33 private universities and university colleges, 4 foreign university branch campuses, 22 polytechnics, 37 community colleges and about 500 private colleges. The MOHE’s mission is to create a higher education environment that will foster the development of academic and institutional excellence.It is in line with the vision of the government to make Malaysia a centre of educational excellence and to internationalise of Malaysian education. Higher educational reform and the roles of private universities in the mid-1990sIn the mid-1990s, four educational acts were implemen ted: the EducationAct of 1995, the 1995 Amendments to the University and UniversityColleges Act of 1971 (1995 Amendments to the UUCA 1971), the PrivateHigher Education Institutions Act of 1996 (PHEIA 1996), and the NationalCouncil on Higher Education Act of 1996 (NCHEA 1996).With theimplementation of the Private Higher Education Institutions Act of 1996,the private sector increased its involvement in providing tertiary education(Malaysia 2001). The Act allowed private institutions of higher educationand foreign universities to establish franchises and degree courses. Inparticular, private-sector universities were encouraged to offer science andtechnology courses in order to increase enrollment at higher-educationalinstitutions and to produce a greater number of highly skilled graduates(Malaysia 1998: 122).Six private universities, Malaysia Multimedia University (MMU), UniversitiTenagaNasional (Uniten), UniversitiTeknologiPertonas (UTP),UniversitiTunAdbul Razak (Unitar), Internationa l Medical University(IMU), and UniversitiIndustri Selangor (Unisel), began offering degreelevelcourses in engineering, business studies, medicine, and multimedia.Since that time, the number of private universities has increased, as seenin Table 2. IT-focused universities from both public and private sectors,such as Universiti Putra Malaysia (UPM), UniversitiKebangsaan Malaysia(UKM), Multimedia University, and UniversitiTenaga (Uniten), operatein the MSC (see Table 2).Their challenging cases will be examined as follows:the case studies of the Malaysia Multimedia University as the newlyestablished core university of MSC at 1st; second, the Malaysia NationalUniversity as the traditional university which might have some difficultiesin attempting the new challenges; and third, University Malaysia Sarawak(Unimas) which shows a need for distance learning because of its locationon the island of Borneo. Malaysia Multimedia University (MMU) as a pioneerMalaysia Multimedia University (MMU) was established as the core institutionof the MSC in July 996, and was the 1stst private university to begiven accreditation by the government. MMU has two campuses that offerfaculty in several fields: technology, IT, creative multimedia, and administration at the Cyberjaya Campus in the MSC; and technology, informationscience technology, business, and law at the Malacca campus. There are9,000 undergraduate and post-graduate students, including foreign studentsfrom 31 countries (e. g. , Brunei, Sudan, Bosnia, Malawi, Tanzania, India,Sri Lanka, Bangladesh, Indonesia, Turkey, China, Thailand, and Guinea 4)enrolled in MMU. MMU uses English as the language of instruction.Knowledge-Campus (K-Campus) projects of UniversitiKebangsaan MalaysiaNot only newly established universities, but also the nine historical universities(public universities established before 1994) conduct IT-relatedprojects. All nine public universities have embarked on open- or distancelearningprograms (Siowek-Lee and Rin alia 1998). UniversitiKebangsaanMalaysia (UKM, Malaysia National University), one of the most prestigiousuniversities in Malaysia, formed a special ICT committee to implementthe blueprint of ICT projects and established the Faculty of Information.Distance learning: the case of Unimas, Sarawak University Malaysia Sarawak (Unimas), which is not located on the MalayPeninsula but on the island of Borneo, established its Faculty of InformationTechnology in 1993. By July 1994, the faculty offered undergraduateprograms in software engineering, information systems, internetworkingtechnologies, computational science, and interactive multimedia. Therewere 34 students at the undergraduate level and a few at the post-graduatelevel in 1994; by July 1995, the 1st Master’s students in IT graduatedfrom Unimas.The computational science program was introduced duringthe 1995-96 academic year; the joint program in cognitive science, offeredby the Faculty of Cognitive Science and Human Developmen t and theFaculty of Information Technology, began in 1996. Unimas, in collaboration with KolejLatihan Telekom (Telekom TrainingCollege), has begun offering diploma programs in multimedia (businessand computing) and in multimedia technology, which have been accreditedby the LembagaAkreditasi Negara (National Accreditation Board) (1 March2000).Moreover, the Network Multimedia Education System (NMES) waslaunched in October 2002. In the process of achieving a developed nation status by the year 2020, one of the challenges facing thegovernment is how to provide higher education for all levels of society. One solution is to use technology as anenabler to make available education to the masses. Universities are taking up the challenge by updating thecontent of their programmes but more importantly,utilising the latest technologies to improve the deliverysystems.One of the most talked about emerging delivery systems is Open and Distance Learning that isfast becoming a viable alternative in providing education to the masses. Open University Malaysia wasestablished on 10 August 2000 in response to the government’s call for the democratisation ofeducation. Although it has the status of a private university, OUM is owned by 11 public universities inthe country.As an open learning institution, OUM subscribes to the following principles:Flexible entry requirements to provide moreopportunities for all members of the society to pursue tertiary education; A learner-friendly flexible academic system wherethe constraints and needs of working adults are well understood; and Adoption of the blended pedagogy mode toenrich learning experiences. Malaysian higher education reform is progressing rapidly because thegovernment needs to develop highly skilled human resources locally toenable the nation to move toward a knowledge society, in the era ofICT.Malaysian public universities had been traditionally restricted to theelite; however, they began to be corporatized in the mid-19 90s. Privateuniversities have taken on more important roles in expanding enrollmentand maintaining the quality of higher education in science and technologyrelated to ICT. First, higher education reforms toward a knowledge society are affectingaccess and social selection with respect to ethnic and gender equality. Educational policy implemented since 1969 has provided educationalopportunities to a less privileged population, the Bumiputera.Governmentpolicy can have an effect on aspirations and, thus, the demand forhigher education. This has clearly been the case in Malaysia, which isboth an Islamic and a multicultural country made up of the Malays,Chinese, Indians, and indigenous peoples. The implementation of the NewEconomic Policy (NEP) in 1971, or Bumiputera Policy, attempts to bringabout a better balance in enrolment among the various ethnic groupsand has led to a steady increase in Bumiputera students in Malaysianuniversities.The government of Malaysia has encouraged Bumiputera studentsto pursue science courses in particular. According to the National EconomicRecovery Plan, in addition to maintaining the Bumiputera/non-Bumiputera ratio of 55:45, the Ministry of Education (MOE) is to ensurethat at least 55 percent of Bumiputera students are enrolled in scienceand technology ? elds of study at institutions of higher learning (Malaysia1998:123). This mandate is in response to the growing need for highlyskilled human resources, both to encourage economic growth and to unifythe nation, following its independence in 1957.Female Malaysian students earn better grades, in general, than do maleMalaysian students. Yet, female Malaysian students have experienced difficulties in obtaining higher education in the past. Structural and attitudinalbarriers to the equitable participation of women at the highest educationallevels have existed during the last few decades (Aminah 1998:25). Hence,their past underrepresentation was not a result of their inability but ratherthei r cultural backgrounds.As some scholars (Jamilah 1992; Aminah 1994;Fatimah and Aminah 1994; Jamilah 1994; Kamogawa 2003b) have noted,the stereotypical Malaysian way of thinking is that arts and teaching fieldsare suitable for women and that science and technology fields are suitablefor men. Consequently, Malaysian female students have had a tendency tochoose art and educational courses. Higher Education has generated RM 2. 1 billion through 70,259 international students for the year 2008. Ministry of Higher Education came out with the target: 80,000 foreign students by 2010.As at 15 January 2009, 210 out of 434 private higher educational institutions (PHEIs) and all 20 public universities have been licensed to recruit international students. Most of the international students in public universities pursue post graduate degree courses while those in PHEIs pursue both graduate and post graduate degree courses. In 2005, there were 41,559 international students, of which 7,656 were in p ublic universities and 33,903 in PHEIs. The population of international students made up 6. 4% of the total number of students in institutions of higher education.The different divisions under the Department of Higher Education will concentrate on their respective areas in improving the quality of education services and ensuring that programmes offered by the public and private higher educational institutions in Malaysia are of high quality and international standards. In their endeavour to achieve these goals, they have established promotional offices in Dubai, Jakarta, Ho-Chi Minh City and Beijing. A Technical Committee has also been formed to make Malaysia a Centre of Excellence. This committee is chaired by the Minister of Higher Education.A Technical Committee on ‘Edu-Tourism’ was also formed. Other marketing strategies include incentives offered to institutions promoting education overseas; recognition of Malaysian degrees by foreign countries and the establishmen t of the new national quality agency for both private and public higher educational institutions, i. e. Malaysian Qualifications Agency (MQA). The ultimate aim of all these strategies is to make Malaysia a ‘favoured’ destination for international and local students to pursue their tertiary education besides making education an important export commodity that will generate foreign exchange for the country.

Thursday, January 2, 2020

Essay on Breast Cancer Awareness - 1413 Words

According to the American Cancer Society, Every year, more than 200,000 women are diagnosed with breast cancer; furthermore Twelve percent of all women will contract the disease, and 3.5% of them will die from breast cancer (American Cancer Society, 2005). There are risk factors that may lead to breast cancer. There are 4 stages of breast cancer and several treatments, although treatments vary from types and stages of breast cancer. Breast cancer is the leading cause of death among women who are 40 to 55 years old (Breast Cancer, 2009).When cells divides it causes cancer which then changes from an normal call to what’s called a cancerous cell that requires gene alterations. The uncontrolled growth and alter genes is what causes tumors to†¦show more content†¦I’m not saying that someone will really get breast cancer because a few other women in the family have it but know that there’s a small chance is good. Other factors are woman who gets menopause an d they are very the age of 50. Also a young girl under the age of 12 yrs old who starts a period does to. Women over 40 who have there first pregnancy is at risk of getting the disease. Caucasian women have a much higher better chance of having breast cancer but a black woman has a higher risk of dying. Other races chances are real low like Spanish, Asian or Indian women. According to a study, woman who takes birth control has a slightly greater risk of getting breast cancer. Most studies suggest that use of HRT (Hormone Replacement Therapy) for relief of menopause symptoms for more than 5 years may slightly increase the risk of breast cancer (Breast Cancer Statistics, 2008). Let’s get to the four stages of breast cancer. First is stage zero which is noninvasive, that is, carcinoma in situ with no affected metastasis or lymph nodes. Stage zero is the most favorable. Now Stage One breast cancer is less than two centimeters in greatest dimension and is only in the breasts. Stage two is when the cancer is no bigger then two centimeters but has spread to lymph nodes. With stage three breast cancers is a lager size, lets say greater then two inches in diameter. It also has a greater involvement from the lymph nodes or inflammatory type.Show MoreRelatedBreast Cancer Awareness And Cancer1530 Words   |  7 PagesBreast Cancer Awareness Cancer cells can grow on any part of your body, and start when cells begin to grow out of control and eventually become invasive. What is breast cancer? (2015, June 10) The breast is made up of lobes that have 15 to 20 sections and in each lobe there are many small sections that are called lobules. The lobules end in tiny bulbs that produce milk, the bulbs, lobes, and lobules are all linked by thin tube called ducts. Breasts also contain blood and lymph vessels. 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Breast Cancer and Who It Attacks A) What Is the Disease and Who It Affects 1. Disease which is a malignant cancer 2. Cells forms within the tissue of the breast 3. Victims are shocked 4. Both men and women get this disease 5. Women will be diagnosed more than men II. Common Risks Factors For Breast Cancer A) This Disease Can Be Caused By 1. One’s diet and lifestyle Read MoreBreast Cancer Awareness: Outline516 Words   |  2 Pagesappears that Breast Cancer awareness and education is definitely focused on less with men than women for many reasons Introduction It is clear that there is plenty of awareness when it comes down to breast cancer in general. Men and women are both plagued by this disease but it appears that this chronic illness has less attention with men that women. This chronic illness comes in many forms such as breast cancer which is in both sexes. Any form of chronic illness such as breast cancer in men and